Our Mission is to create with nature and apply sustainable practices for people and the planet
Our mantra is
"Reuse, Reduce and Refill"

As an Indie Beauty Brand we take pride in thinking of clean ways to leave a green foot print
at every turn of our business. Whether it’s with our formulations, packaging or manufacturing, we are eco-conscious about how we continue to grow our brand, working with like-minded businesses that features natural beauty products to delight the ever growing green consumer
Plant Power Formulas
Why Plant Based Beauty and Cruelty Free?
For us, it’s a no brainer! Vegan beauty products are never tested on animals. They offer a natural source that’s clean and more powerful for the health of people and the planet. Animal agriculture threatens the environment and society in key ways. Here’s how plant-based food and products stack up better for people and the planet:
Land
More land on earth is to support animal based businesses threatening an ecological crisis. Plant base foods that directly replace animal products have grown 27 percent in 2021 to $7 billion.
Plant Power Is Working!
Plant Power Is Working!

Climate Change
Animal agriculture is responsible for a vast majority of food sector greenhouse gas emissions. Everyone can do their part by choosing plant base products to reduce the carbon footprint.
Doing It Together For The Better!
Doing It Together For The Better!

Reusable Packaging
Our brand commitment to sustainability started nine years ago when we first launch our unique Natural Fragrance Serum in a small burlap bag instead of paper or cardboard and customers loved it! We’re committed to grow our Atar Gold line of eco-fashion bags that are not only stylish and reusable they make a sustainable approach to shopping, the gym and travel verses paper or leather bags. We offer them FREE as a gift with purchase with our product collections, so WE GO WHERE YOU GO!

Climate Cart
Climate Cart is an integrated e-commerce platform used in our store. We proudly make a positive change toward a better tomorrow by matching dollar per dollar proceeds from all purchases at checkout toward fighting climate change.
