We believe your beauty and well being are heightened when your senses can open to nature’s intelligence.
Our brand inspiration comes from the alchemy of Egypt, the birthplace of modern cosmetics and the knowledge of science in nature. We are committed to consciously creating vegan formulations that are in harmony with people and the planet. We source performance-driven natural, organic and wild crafted ingredients backed by the latest in “green-science technology”.
Is known for its anti-aging properties and is often use in luxury skincare products. We use 24K gold in our Natural Fragrance Serum as it glides over the skin increasing circulation and ionic movement in the cells. Gold is rich in antioxidants that interact directly with the blood just below the skin’s surface. You can feel a slight “gold rush” upon application that is uplifting. The Egyptians believed gold had transformative powers and was thought to be the flesh of the Gods, renowned for its beauty and wealth.
Are the essences of plants, woods and flowers and used for their essential oils and plant extracts. Attars have been used for centuries in natural fragrances and other potions for their therapeutic and mood enhancing benefits for the body-mind and spirit.
Is a natural cleanser and strengthens the hair better than Argan Oil. Because it is rich in vitamins A, B, C, D, E it replenishes hair structure and regenerates cellular activity. It has 17X more calcium than milk and 10X more potassium than bananas, 7X more vitamin C than oranges and 15X more iron than spinach! This is why it is called the Tree of Life! It offers incredible shine to smooth frizzy hair and helps to repair split ends. Hair becomes noticeably healthier inside and out.
Egyptian Blue Lotus
Is a mystical flower that grows close to the Nile River in Egypt. It was used by the Egyptians in their wine for its mood enhancing benefits. Blue Lotus is important to us as we want our formulas to elevate a person’s mood as well as helping them to look and feel great! Because Blue Lotus increases circulation, it plays a key role to delivers nutrients to the hair and scalp.
Plant Stem Cells
Is abundant in phyto-nutrients to nourish the scalp and hair. It offers natural sun protection from harmful UVA and UVB rays to protect the scalp and guard hair color from fading. Plant Stem Cells are known to help in the regeneration of tissue and the ability to stimulate the bulge cells in the hair follicle to improve hair growth. It doesn’t grow hair, it helps fragile, fine, and thinning hair activate dormant cells that can be stimulated to new growth. The results are fuller, healthier hair.
Is an ancient wood and one of the most over harvested woods because of its popularity as an earthy scent. We seek wild crafted, organic sandalwood harvested in a sustainable way. Sandalwood is a natural antiseptic and anti-inflammatory agent that soothes the skin of rashes and itching. It offers mental clarity, lowers blood pressure and calms stress. Sandalwood plays a key role in our proprietary natural fragrance, and all of our formulations.
Is an amazing anti-aging agent that promotes longevity. It increases circulation, synergizes the absorption of collagen, and acts as a natural conduit to carry botanicals deeper into the hair shaft for extraordinary results, it’s known as “super-activation”.
Has been used for centuries to heal, nourish and calm the body inside and out. Aloe Vera gel contains most of the beneficial bioactive compounds in the plant, including vitamins, minerals, amino acids, and antioxidants belonging to substances known as polyphenols. These polyphenols, along with several other compounds in aloe vera, help inhibit the growth of certain bacteria that can cause infections, which is why we use this trusted ingredient to feed and soothe the scalp and add moisture to the hair.
Is plant fruit oil, but as most citrus fruits are more energizing, Bergamot is calming and helps reduce stress. We use it in our Atar Gold signature scent combined with Sandalwood, Jasmine and Black Pepper. We use it in our vegan hair care to help promote a softer, silky feeling.
Is a blend derived from plant sources and specifically designed to offer a viable alternative to animal-derived protein. It is abundant in amino acids which are the building blocks to protein and it replicates the performance and functional benefits to improve the overall quality of damaged and fragile hair. Protein plays an important role in hair growth, density, regeneration and overall hair strength and health. This is why we use pea protein, to give your hair back what it has naturally.
Is known to make hair shiny, reduce breakage, smooth, repair and protect hair from damage. Oat protein forms a coating on the outside layers of the hair strands, which can make hair feel and look thicker with more volume.
Is a fatty vegetable oil from castor beans and it’s an excellent moisturizing ingredient because it is rich with humectants the answer to dry brittle hair. It lubricates the hair shaft, increasing flexibility and decreasing the chance of breakage. Castor oil may benefit those who experience dandruff, a common scalp condition characterized by dry, flaky skin on the scalp.
Is often used to hydrate dry scalps, remove dandruff, and improve the condition of the scalp. With its regenerative properties it helps the hair follicles grow abundantly allowing for a thicker mane, and the antioxidants help protect the hair and scalp against cell-damaging free radicals. Our mantra is always – grow what you can and keep what you’ve got!
Is produced from the nuts of the macadamia tree. It packs a concentrated dose of fatty acids, magnesium, and Vitamin E, and it’s great for calming the hair of frizz, tangles, and dullness. This lightweight, non-greasy nutty oil adds shine and vitality to your strands while coating your ends and keeping your scalp moisturized.
Cultivation started in Egypt over 10,000 years ago. It is rich in certain vitamins like procyanidin-B3, thiamin, and niacin, which helps to stimulate hair growth. Barley is also rich in iron and copper to help combat hair loss (anemia). It also increases the production of red blood cells that feeds your hair follicles and helps to restore hair color by producing melanin.
Is an amazing anti-oxidant that plays a key role in longevity. Hair can look dull and frizzy when it’s damaged. When the protective fat layer on the outside of the hair’s cuticle is removed, it loses its shine and becomes difficult to manage or style. Vitamin E can help replace that protective layer and bring back shine and manageability. It soothes and protects the scalp and gives your hair a strong base to grow from by reducing oxidative stress and preserving the protective lipid layer.
Comes from sunflower seeds. There’s something uplifting about sunflowers, and that’s literally what happens to your hair and scalp. The fat and antioxidants in sunflower oil help restore the shine of dull and dry hair. It is rich in Vitamin E known for glowing, healthy skin and hair, as it helps fight free radicals that can damage both hair and scalp. It can help stop an itchy scalp, frizzy hair and reduce split ends, making hair soft and shinny.
Rice Amino Acids
Have been shown to significantly increase total hair volume by up to 32%. It adds natural shine and highlights to the hair and increases the ability of the hair and skin to bind moisture that leads to more flexibility and tensile strength, making your hair stronger.
Is rich in vitamin A & C that nourishes and rejuvenates the hair and scalp. It contains minerals such as calcium, potassium, phosphorus and proteins that do wonders for your hair and skin. The human body needs iron content to keep the cells, skin, hair, and nails healthy. Radish is a rich source of iron that also improves the blood quality and flow, making it an excellent source to combat the aging affects of thinning hair and hair loss.