From the golden shores of California

Our Story

Dreamers are the Visionaries of the Future

A team of beauty industry veterans, Teri Donnelly, experience brand developer and Tony Beckerman, experienced product developer, thoughtfully joined forces in 2013 to launch Atar Gold, a luxury vegan beauty brand. Because of their combined expertise, it allowed them to dream up something no one else has done before. The inspiration came when Donnelly attended an Egyptian exhibit in Berlin, at a time when she was envisioning her new brand. “It was like something waved over me as I walked into this massive exhibit, Donnelly recalls, as if I was transported in time. I knew then our story was from Egypt, the home of attars and pure gold – Atar Gold was born”.

Teri & Tony

A team of beauty industry veterans, Teri Donnelly, experience brand developer and Tony Beckerman, experienced product developer, thoughtfully joined forces in 2013 to launch Atar Gold, a luxury vegan beauty brand. Because of their combined expertise, it allowed them to dream up something no one else has done before. The inspiration came when Donnelly attended an Egyptian exhibit in Berlin, at a time when she was envisioning her new brand. “It was like something waved over me as I walked into this massive exhibit, Donnelly recalls, as if I was transported in time. I knew then our story was from Egypt, the home of attars and pure gold – Atar Gold was born”.

Natural Fragrance Serum

Atar Gold is an original brand with innovative formulas using a proprietary combination of pure gold, known for its amazing anti-aging properties with the healing nutrients of nature’s attars, which are the essences of plants, woods and flowers. It is a story and philosophy of nature’s science, true alchemy where transformation is possible. The dream started with a “first of its kind” Natural Fragrance Serum made with 24K gold in a silky serum base that glides on the skin dry with a delicious scent of organic sandalwood, bergamot, jasmine and black pepper. It hovers close to your skin and is made for both a man and a woman.

No greasy oils

No harmful phthalates

No alcohol

Vegan Haircare

Teri and Tony further met their entrepreneurial spirit by expanding their Indie brand in 2017 with Atar Gold Vegan Hair Care, featuring a proprietary complex of Moringa Oil, Plant Stem Cells, Colloidal Gold and Egyptian Blue Lotus, designed to transform all hair types with extraordinary results: Four products – all you need to care for the life of your hair!

Unity, passion & transformation

The Atar Gold logo symbolizes unity for wholeness – passion for the love that drives us – transformation what we offer. These are the moving forces behind the ATAR GOLD creations – to transform the way you look and feel.